Our Story
Our journey began with a nostalgic warm memory of a time of innocence, tenderness, games, and safety; when my sister and I were kids. Mesmerized by the multitude of colors of sparkling gemstones in the sun's rays from our grandmother's jewelry box in her old house, we measured and combined rings on our little fingers.
One of our sweet childhood memories is the caches we dug in the garden, small pits in which we beautifully arranged flowers, сolored glass shards, and seashells we collected from the sea; then covered with glass that served as a display window. Just like time capsules, every once in a while, we would find these little treasures that only we knew about and enjoy observing our creations.
Later, those flowers with which we decorated our caches became the name and iconic symbol of our brand - Begonia, which in 2019 became a direct-to-consumer fine jewelry manufacturer operating in more than 40 countries worldwide. For us, Begonia is the embodiment of a childhood dream into reality, and we are grateful for the privilege to do what animates and inspires passion in our lives.
"Excellence is inevitable when passion holds the reins."
Our Materials
Uncompromising quality, attention to detail, and meticulous craftsmanship are hallmarks of our brand. We create meticulously crafted fine jewelry to last a lifetime and even become family heirlooms passed down for generations. Therefore, we use only natural diamonds, precious gemstones, and noble metals.
Gold has always been a symbol of prosperity, prestige, and strength. It is a token of endearment and love, and its color and glory never fade. For the perfect balance of durability, affordability, and appearance, we cast our jewelry in 14K gold. This noble metal is beautiful, has a deep, high-quality shade, and can handle everyday wear.
We use only 100% natural, high-quality diamonds, delivered straight from mother earth to your piece of jewelry. Natural diamonds were formed by the heat and pressure of the earth from 1 to 3.5 billion years ago and blasted toward the surface by ancient volcanoes that trapped them in their molten rock as it exploded to the surface - making them the oldest things we will ever touch.
Unlike lab-grown diamonds, every natural diamond is unique, like a fingerprint. None of our diamonds have been color-enhanced, laser-treated, clarity enhanced or modified.
Our location in Israel allows us to work with authorized diamond dealers at Israel Diamond Exchange Ltd., the largest diamond exchange in the world, located in the Tel Aviv District city of Ramat Gan, maintaining the rules of trade and conduct for the diamond industry. This allows us to offer our customers undisputed high-quality diamond jewelry at attractive prices.
Our Values
We honor our commitment to conscious production, ethical practices, and uncompromising quality. Integrity, reliability, and transparency are our core values tightly linked to our brand's spirit, and we are dedicated to providing an exceptional customer experience that reflects our shared values.
Our mission is to inspire moments of happiness and enlighten people's lives. We believe jewelry is like keepsakes we wear against our hearts or hands. They are part of our identity, express our personality, and tell our stories without words.